These guidelines are for táo bị cắn dở licensees, authorized resellers, developers, customers, and other parties wishing to use’s trademarks, service marks or images in promotional, advertising, instructional, or reference materials, or on their website sites, products, labels, or packaging. Use of the keyboard hãng Logo (Option-Shift-K) for commercial purposes without the prior written consent of táo may constitute trademark infringement & unfair competition in violation of federal & state laws. Use of táo bị cắn dở trademarks may be prohibited, unless expressly authorized.

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If you are a licensee of an táo trademark or logo và have been provided with special trademark usage guidelines with your license agreement, please follow those guidelines. If your license agreement does not provide usage guidelines, then follow these guidelines. If you are an táo Authorized Reseller or thành viên of an táo bị cắn dở program, you may be subject to additional restrictions.’s trademarks, service marks, trade names, và trade dress are valuable assets. In following these guidelines, you help us protect our valuable trademark rights và strengthen our corporate and brand identities. By using an táo trademark, in whole or in part, you are acknowledging that táo is the sole owner of the trademark và promising that you will not interfere with’s rights in the trademark, including challenging’s use, registration of, or application khổng lồ register such trademark, alone or in combination with other words, anywhere in the world, and that you will not harm, misuse, or bring into disrepute any táo khuyết trademark. The goodwill derived from using any part of an táo bị cắn trademark exclusively inures lớn the benefit of & belongs to Except for the limited right khổng lồ use as expressly permitted under these Guidelines, no other rights of any kind are granted hereunder, by implication or otherwise. If you have any questions regarding these guidelines, please talk lớn your representative or submit your query lớn’s Trademark Department.

Authorized Use of táo khuyết Trademarks

1. Advertising, Promotional, và Sales Materials: Only and its authorized resellers & licensees may use the táo Logo in advertising, promotional, và sales materials. Such authorized parties may use the táo Logo only as specified in their agreement with & any associated Guidelines và such use must always be in conjunction with the appropriate terms that define the relationship authorized by their contract with For example:

Authorized Reseller

Authorized Value Added Reseller

Authorized Service Provider

Authorized Wholesaler

2. Compatibility: Developers may use, Macintosh, iMac, or any other táo bị cắn dở word mark (but not the hãng Logo or other graphic symbol/logo) in a referential phrase on packaging or promotional/advertising materials to lớn describe that the third các buổi party product is compatible with the referenced táo bị cắn dở product or technology, provided they comply with the following requirements.

a. The táo bị cắn word mark is not part of the sản phẩm name.

b. The táo bị cắn word mark is used in a referential phrase such as “runs on,” “for use with,” “for,” or “compatible with.”

c. The word mark appears less prominent than the hàng hóa name.

d. The sản phẩm is in fact compatible with, or otherwise works with, the referenced táo khuyết product.

e. The reference to does not create a sense of endorsement, sponsorship, or false association with táo or táo products or services.

f. The use does not show hãng or its products in a false or derogatory light.

3. Publications, Seminars, & Conferences: You may use an hãng word mark in connection with book titles, magazines, periodicals, seminars, or conferences provided you comply with the following requirements:

a. The use is referential & less prominent than the rest of the title. Acceptable: XYZ CONFERENCE for Macintosh Computer Users.

b. The use reflects favorably on both và products or technology.

c. Your name và logo appear more prominent than the hãng word mark on all printed materials related to lớn the publication, seminar or conference.

d. The logo or any other graphic symbol, logo, icon or image does not appear on or in the publication or on any materials related lớn the publication, seminar, or conference without express written permission from

e. A disclaimer of sponsorship, affiliation, or endorsement by, similar to the following, is included on the publication và on all related printed materials: “(Title) is an independent (publication) và has not been authorized, sponsored, or otherwise approved by táo bị cắn dở Inc.”

f. A trademark attribution notice is included in the credit section giving notice of’s ownership of its trademark(s). Please refer to the section below titled “Proper Trademark Notice và Attribution.”

4. Web Sites: web sites that serve only as noncommercial electronic informational forums concerning an product or giải pháp công nghệ may use the appropriate táo bị cắn dở word mark, provided such use complies with the guidelines set forth in Section 3 above.

5. Táo Web Badge Licensing Program: web sites may use one of the táo Web Badges if the site uses or was created using hardware or software and you comply with the terms of the táo bị cắn dở Web Badges License Agreement and Guidelines. For more information see hãng Web Badges.

Unauthorized Use of táo khuyết Trademarks

1. Company, Product, or Service Name: You may not use or register, in whole or in part,, iPod, iTunes, Macintosh, iMac, or any other táo khuyết trademark, including graphic symbols, logos, icons, or an alteration thereof, as or as part of a company name, trade name, sản phẩm name, or service name except as specifically noted in these guidelines.

2. Táo Logo & Graphic Symbols: You may not use the táo bị cắn Logo or any other graphic symbol, logo, or icon on or in connection with web sites, products, packaging, manuals, promotional/advertising materials, or for any other purpose except pursuant khổng lồ an express written trademark license from, such as a reseller agreement.

3. Variations, Takeoffs or Abbreviations: You may not use an image of a real táo bị cắn dở or other variation of the táo bị cắn dở logo for any purpose. Third parties cannot use a variation, phonetic equivalent, foreign language equivalent, takeoff, or abbreviation of an táo bị cắn trademark for any purpose. For example:

Not acceptable: loanthecuongdao.vntree Jackintosh táo bị cắn dở Cart iPodMart

4. Disparaging Manner: You may not use an hãng trademark or any other graphic symbol, logo, or icon in a disparaging manner.

5. Endorsement or Sponsorship: You may not use, Macintosh, iMac, or any other trademark, including graphic symbols/logos, or icons, in a manner that would imply’s affiliation with or endorsement, sponsorship, or support of a third các buổi tiệc nhỏ product or service.

6. Merchandise Items: You may not manufacture, sell or give-away merchandise items, such as T-shirts và mugs, bearing, Macintosh, iMac or any other táo trademark, including symbols, logos, or icons, except pursuant khổng lồ an express written trademark license from

7.’s Trade Dress: You may not imitate the distinctive packaging, website site design, logos, or typefaces.

8. Slogans and Taglines: You may not use or imitate an hãng slogan or tagline.

For example: “Think different.”

9. Domain name Names: You may not use an identical or virtually identical táo bị cắn trademark as a second màn chơi domain name.

Not acceptable: “” “” “” “”

The Mac Trademark

1. You may not use the Mac trademark standing alone except to lớn denote or refer khổng lồ the táo khuyết Macintosh sản phẩm line.

2. You may use “Mac” in your sản phẩm name, company name, trade name, or service name provided your name satisfies the following criteria:

a. Your product is not a computer, computer system, or operating system software.

b. Your product is Mac compatible or the third các buổi tiệc nhỏ business is associated with Mac based computers.

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c. “Mac” is used in combination with another non-generic or non-geographically-descriptive word.

Acceptable: MacVenus MacCharlie

Not acceptable: MacCharleston MacSales

d. “Mac” does not appear more prominently than the rest of the name in size, color, or typeface.

e. Your name does not suggest a false association with

f. Your name is not confusingly similar to lớn any trademark owned or used by

g. You acknowledge that táo bị cắn is the sole owner of the “Mac” trademark and that you will not interfere with’s use or registration of “Mac” alone or in combination with other words.

h. If you are an hãng Authorized Reseller or member of an táo bị cắn program, you may be subject lớn additional restrictions.

Rules for Proper Use of táo bị cắn dở Trademarks

1. Trademarks are adjectives used khổng lồ modify nouns; the noun is the generic name of a hàng hóa or service.

2. As adjectives, trademarks may not be used in the plural or possessive form.

Correct: I bought two Macintosh computers.

Not Correct: I bought two Macintoshes.

3. An appropriate generic term must appear after the trademark the first time it appears in a printed piece, & as often as is reasonable after that. For a danh sách of suggested generic terms see the táo Trademark List.

4. Always spell & capitalize’s trademarks exactly as they are shown in the hãng Trademark List. Do not shorten or abbreviate product names. Vì not make up names that contain trademarks.

Proper Trademark Notice và Attribution

1. Distribution Within the United States Only

b. Refer khổng lồ the Trademark danh mục for the correct trademark symbol, spelling of the trademark, & generic term to use with the trademark. Generally, the symbol appears at the right shoulder of the trademark (except the Logo, where the logo sản phẩm appears at the right foot).

c. Include an attribution of’s ownership of its trademarks within the credit notice section of your product, sản phẩm documentation, or other hàng hóa communication.

Following are the correct formats:

_________ và _______ are registered trademarks of táo Inc.

_________ and _______ are trademarks of táo Inc.

2. Distribution Outside the United States:

a. Vị not use trademark symbols on products, product documentation, or other product communications that will be distributed outside the United States.

b. Use one of the following international credit notices:

_________ is a trademark of táo Inc., registered in the U.S. And other countries và regions.

_________ is a trademark of Inc.

Depictions of táo Products

1. Endorsement or Sponsorship: does not tư vấn the use of its logos, company names, sản phẩm names, or images of hãng products by other parties in marketing, promotional or advertising materials as their use may create the perception that hãng endorses or sponsors the product, service or promotion.

2. Compatibility: If you are a developer, you may show an image of an táo bị cắn product in your promotional/advertising materials to lớn depict that your sản phẩm is compatible with, or otherwise works with, the product or technology, provided you comply with the following requirements:

a. Your sản phẩm is in fact compatible with, or otherwise works with, the referenced táo bị cắn dở product.

b. The image is an actual photograph of the genuine táo product & not an artist’s rendering (Note: You must obtain express written permission from táo before using any photograph owned or licensed by

c. The hãng product is shown only in the best light, in a manner or context that reflects favorably on the táo bị cắn dở products và on táo bị cắn dở Inc.

d. The reference to hãng does not create a sense of endorsement or sponsorship by, or other false association with, táo or táo products.